Tatango CEO Joins the Fiesta Movement
In a groundbreaking effort to create buzz surrounding the upcoming North American launch of the internationally celebrated and redesigned 2011 Ford Fiesta, The Ford Motor Company has decided to put faith in individuals with Social Media influence by letting them speak.
Tatango Founder and CEO, Derek Johnson, who has built a service with over 400,000 users, credits the interaction provided by networks like Twitter and Facebook for Tatango’s viral growth throughout its first year. With an evident social media presence, Derek has been selected to be one of only 100 privileged Ford Fiesta Agents who will be sharing their firsthand experience with the unreleased Fiesta. All Agents, who are now leading the highly followed Fiesta Movement, will be accomplishing monthly themed tasks ranging from adventure to entertainment, capturing the action with a Sony Webbie HD video camera (also provided), and posting content to their trendsetting accounts.
“We’re very enthusiastic about the 100 agents who were selected,” says Sam De La Garza, marketing manager at Ford. “We can’t wait for them to begin participating in missions and sharing their experiences and feelings about the car. This is an exciting stage in the Fiesta Movement. The chosen agents are socially vibrant, unique and able to tell a good story.”
The Fiesta Movement is now underway - check out the live feed of video postings to see what the agents are saying!
Ford has made a very bold move by placing a great deal of faith and resources into Social Media. The Tatango team is nothing but amped to be apart of a another big step towards the adoption of social media in business.