Advanced Segmentation

Connecting with the right audience to maximize fundraising can be a challenge.

Reaching your best donors is possible with Tatango.

Advanced Segmentation

What Is It?

We know you have lots of ideas to test out and theories about who might be a good audience. However, we’re gonna let you in on a secret….Advanced Segmentation just might be your answer. Get ready to geek out on boolean logic (we just call it “logic”) when you see the impact it can bring to your nonprofit organization.

For those who seek knowing exactly how something works, Advanced Segmentation leverages AND/OR segmentation giving you the precise control to build highly targeted audiences. Using data you already have about subscribers, create unique segments as broad or narrow as you want.

TL;DR: Get ready to try any audience segment you can imagine. Tatango makes targeting easy.

Get Outta Spreadsheets.

Too often nonprofits manage segmentation in spreadsheets where logic or historical context can be more easily lost or not accessible by everyone. Doing segmentation in Tatango removes barriers so teams can get things done more efficiently.

Advanced Segmentation is truly easy to use. It only sounds hard.
Users find it intuitive to learn and easy to implement for any skill level.
Available to all Tatango customers. It’s ready whenever you are.
Rest assured, if you’re not yet ready to master Advanced Segmentation, our fundraising experts can help you every step of the way.

Use Case Examples

If You Dream It, You Can Target It.

Run, Walk, Ride

Targeting top fundraisers from previous recent events who have not signed up for this year’s event.

Was a top fundraiser for 2022 event OR was a top fundraiser for 2023 event AND is not yet a participant in 2024 event

General Text

Targeting subscribers who engaged by texting keyword SupportNow or WeeklyUpdates but who didn’t yet click on welcome messages 1 or 2.

Texted keyword SupportNow OR texted keyword WeeklyUpdates AND link was not clicked for welcome message 1 OR message 2

Donation

Targeting recent active donors who either gave multiple gifts OR gave above $500.

Last donation date was after 1/1/2023 AND donation count is equal to or greater than 2 OR donation amount is greater than $500

Advocacy

Targeting petition signers who live in impacted area codes.

Tag is Petition 2024 AND zip code was 11111 OR 11112

Cultivation

Targeting audiences of cat or dog owners with images which resonate and suppress subscribers who are only horse owners.

Pet Type contains Cat OR Dog AND Pet Type is not Horse

Benefits Of Segmentation

Precise Control

Higher Engagement

Increased Response Rate

Text Messaging Benefits

Unleash the potential of your fundraising by incorporating Tatango.

99% Open Rates

It's true. 99% of all text messages are opened. This is unmatched by any other channel.

Instantaneous

90% of text messages are read within 3 minutes of the message being sent.

Cross-Carrier

All carriers support text messaging, so consumers will receive your messages.

Cross-Device

Your messages will work across all mobile devices and you can preview how they look.

Part of Daily Life

Text messaging doesn't require downloading an app, or learning new tech, it's part of daily life.

No Spam

Due to the Telephone Consumer Protection Act (TCPA), text messaging is a spam free channel.