Using text messaging as part of your fundraising campaign makes achieving your goals easier and more efficient than ever. Text messaging and smart fundraising integrations make it easier for nonprofits to connect with potential donors, gather donations, provide updates, and send thank-you notes. Although many organizations still use email marketing and direct mail to stay in touch with supporters, text messages are a far better option in today’s fast-paced, always-connected world. With a 99% open rate (compared to 20% for emails), you can reliably contact donors and ensure you meet your fundraising goals and deadlines.
Whether you’re new to text fundraising or redesigning an existing program, sending donation requests without sounding pushy, vague, or passive can be tricky. Your donation request should be obvious and easy to respond to and should convey how much you care about your cause and why people should get involved.
Three Tips For Better Donation Requests
As you ask supporters for donations, keep these three tips in mind to set yourself up for success:
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Use Active Language
Make sure your donation request includes a clear call to action. Using persuasive, compelling language, tell people why you care about your mission and need their support. Avoid vague recommendations. Spell out specific a specific reason why they should give today. Sharing your passion and your organization’s need succinctly and honestly will inspire others to donate.
2. Send Secure Donation Links
Include simple and secure donation links in your text messages. People are more likely to donate when the process is straightforward, fast, and safe. With Tatango as your SMS provider, fundraising integrations make the donation process effortless and help keep donor information safe.
3. Set Clear Expectations
Follow up with each donor to thank them for their donation and tell them exactly how often they can expect to receive text messages from you. Follow-ups and updates can inspire supporters to stay engaged long-term.
As the industry-leading text marketing provider, Tatango can help you achieve the right tone and simplify fundraising. Use our purpose-built software to send messages and track performance so you can fine-tune your donation requests for optimal results. In addition, our experienced support team can guide you through the text fundraising process to ensure you’re reaching the right people.
Make the Perfect Donation Request
Gathering donations via text message requires more than just sending a link. Make your passion for your cause stand out with direct language, an easy donation process, and an inspiring story. When supporters feel valued and involved in your journey, they’ll be more likely to continue supporting your mission.
Contact the SMS marketing and fundraising experts at Tatango today to learn more about optimizing your text message fundraising.
