Are you feeling ghosted by your email subscribers? Poor engagement rates can make it challenging to plan email outreach campaigns and optimize for the future. Even with great social media and text marketing options, many organizations still rely on emails to keep their audiences updated, informed, and involved.
Four Ways To Re-Engage with Email Subscribers
Re-engaging email non-openers is essential for boosting your engagement rates. Consider these four tips to get recipients to open your emails.
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Identify Non-Openers
Find out how many of your subscribers open emails and how many respond. Add brief email surveys or questions for your subscribers to learn more about what matters to them and what they respond to. Optimizing your email strategy is almost impossible without actionable advice and feedback. Healthy critique from your subscribers can help you improve your email strategies and avoid dips in engagement going forward.
2. Make it Personal
Your subscribers and supporters play vital roles in your campaign or organization’s success. Let them know how much you appreciate and value them. Don’t be afraid to use emotion to connect with them more deeply. Many of us are more likely to respond when we know a message comes from a real person rather than a computer or bot.
3. Offer Incentives
Mention rewards and exclusive opportunities in your subject lines to let subscribers know about deals, merchandise, in-person events, and other perks. Incentives are also a great way to encourage people to give feedback or complete surveys.
4. Adjust Your Schedule
Perhaps you’re sending too many messages (or not enough). Some of your emails might not be relevant or enticing enough to get non-openers back on board. Try adjusting your email schedule and sending relevant messages in a flexible timeframe based on your subscribers’ engagement and responses.
5. Cross-Promote On Other Channels
As marketers, you know how important cross-promotion can be on social media. What one person sees on LinkedIn may not be the same as what someone else sees on your nonprofit’s Facebook page. The same thing can be said of email. If you want to re-engage current subscribers (and engage new ones!), you need to cross-promote your emails on your texting list and vice versa. It takes very little effort and resources to create a text message from an email. And with a 99% open rate and the ubiquity of cell phones, text marketing can be an integral source of connection to your nonprofit constituents and supporters. By cross-promoting your email campaigns into succinct and compelling messages to your supporters via text, you can encourage them to open your organization’s emails.
If you feel subscribers are ghosting you, follow these steps to bring them back and make the most of your email campaign.
Boost Your Email Open Rates and Responses
Getting email non-openers to re-engage is always a challenge. While it’s not always possible to entice every subscriber to come back, these steps can help win back as many as possible, improving your email deliverability rates and broadening your support base. To learn more about engaging your audience and enhancing message deliverability, contact the experts at Tatango today.
