When planning a text fundraising campaign, one thing you shouldn’t have to worry about is inconsistent message delivery. When you send a message, it should go out—and be received—as planned.
While it may take text messages sent by other platforms hours or days to reach opted-in supporters, Tatango can help you send more than six million text messages per hour. Broadcast SMS (text messaging) campaigns help you connect with your audience in ways that were unimaginable not too long ago. Sending over six million text messages every hour is no small feat, and consistently delivering each text message is crucial.
Keep reading to learn what to do to ensure consistent message delivery.
Why Use SMS and MMS Text Messaging for Your Campaign
Text message marketing stands apart from other marketing methods, such as direct mailers, commercials, emails, and social media posts. The average open rate for email newsletters is 22.71%, and the average click-through rate is just 2.91%. Text messages, both SMS and MMS message types, boast far more impressive numbers. For example, 78% of consumers say text is the fastest way to reach them.
Technology and innovation provide flexibility and efficiency and help your organization reach more people faster without sacrificing the quality of your message. Text message marketing can effectively reach thousands or even millions of customers simultaneously. For instance, over 5 billion text messages were sent in October 2020 alone and an additional 270 million went out in the early days of November.
Text messages are the perfect channel for digital marketers to share time-sensitive promotions or information. In fact, more than 90% of text messages are read within three minutes of being received, which makes it one of your organization’s most powerful communication tools.
Text marketing can foster a personal relationship between an organization and its subscribers. A text message creates a direct connection with each recipient, unlike social media, where everyone sees the same message. With segmentation, organizations can create individual lists for subscribers—such as volunteers, donors, and supporters—then use these tailored lists to contact people based on their location, interests, and past donations. Text marketing helps campaigns and nonprofit organizations communicate time-sensitive issues and raise funds quickly.
Avoid Inconsistent SMS Message Delivery—Do This Instead
Eliminate inconsistent message delivery by scheduling your text messages in advance, so you’ll always have control over what’s going out and when. Throughout the year, key dates, holidays, events, and fundraising deadlines create opportunities for nonprofit orgs to focus their text fundraising campaigns around a central theme or message. The Tatango platform makes this process effortless and helps ensure your messages consistently reach your audiences. Tatango clients see an average return on investment (ROI) of $5 for every $1 invested in their SMS and MMS marketing campaigns.
Take the guesswork out of your message delivery—schedule ahead.
In addition to scheduling your messages, you can increase engagement and effectiveness with personalization using the information subscribers provided at sign-up and through interactions and surveys. Include the subscriber’s name, city, state, favorite cause, or past donation amount to customize your message for each recipient. The Tatango platform makes it easy to automatically insert these customizations into every text message.
In addition, the Tatango Design Studio, a free service available to our clients, can help you enhance your messages with eye-catching media that supports your SMS campaign’s goals. Our design experts create compelling media, such as GIFs, videos, images, and audio files.
Taking the time to plan will increase the efficiency of your messages and outreach and help you reach your fundraising goals. While you’ll likely always draft and send some messages on the fly, knowing what’s already scheduled will make it easier to determine where impromptu messages best fit into your campaign.
Add Tatango to Your 2023 Campaign and Beyond
Text messaging is essential for a successful marketing campaign. To learn more about how Tatango can help elevate your text marketing campaign with consistent message delivery and industry-leading customization features, contact the text message marketing experts at Tatango today!
