Nonprofit organizations face more competition for funding than ever before. Regardless of the cause or goal, reaching people and increasing support can be difficult. Nonprofits continuously have to find new ways to cut through all the ads, social media posts, and messages vying for their supporters’ attention. Because fundraising is vital to a nonprofit’s ability to operate and achieve its mission, donation strategies must evolve to stay competitive and succeed in our modern environment.
With years of experience working with the nation’s top nonprofit groups and political campaigns, Tatango offers unique expertise and an inside perspective into what works—and, more importantly, what doesn’t—to maximize donations.
Keep reading if you want to increase donations and simplify fundraising for your organization and your supporters. In this blog post, you’ll learn three key benefits of raising money with SMS messages.
Benefits of SMS Marketing for Your Organization or Campaign
Reaching potential supporters and donors can be challenging. Emails may end up in the spam folder, and phone calls often go straight to voicemail. Old fundraising strategies don’t hold up in today’s fast-paced, tech-savvy world. People are busy and want to accomplish tasks quickly and easily. For fundraising to be successful, it must be straightforward, free of hurdles that might keep people from giving.
Innovative technology provides flexibility and efficiency and helps make your fundraising campaign more effective so you can raise more money (and accomplish more) in less time without sacrificing the quality of your message. People often miss social media posts, skip commercials, and tune out traditional marketing channels. The solution is SMS text message marketing.
In October 2021 alone, more than 5 billion political text messages were sent. An additional 270 million went out in the days following the election. Consider that 78% of consumers say SMS is the fastest way to reach them. In addition, 90% of text messages are read within the first three minutes of being received. With SMS marketing, it’s possible to reach thousands or even millions of customers at once. It’s the perfect channel for sharing time-sensitive promotions or information.
3 Ways to Easily Raise Record Donations
SMS marketing has some unbeatable advantages over other marketing methods. It’s easy to see why text-to-give campaigns are one of the best ways to reach people quickly and simplify the donation process. An excellent text-to-give platform, such as Tatango, can help every step of the way by providing templates, sending out messages, tracking performance, and keeping data secure. Let’s take a closer look at how this works.
1. SMS Messages Deliver A Higher Return on Your Investment
Texting raises your chance of success compared to emails, social media posts, and phone calls.
SMS messages have a 209% higher response rate than traditional marketing channels, which means your nonprofit or campaign’s budget can go much further. Tatango clients regularly see a 500% ROI on their SMS investment. That means every $1 invested results in a return of approximately $5. Tatango helps ensure you put every dollar of your investment to its best use.
SMS messaging and text-to-give are low-cost, efficient tools that can help organizations large and small reach their goals, no matter the size of their budget.
2. Text-to-Give Campaigns Reach Millions of People
SMS marketing can effectively reach thousands or even millions of customers at once.
Nonprofits and political teams can use SMS to quickly send text messages and event reminders and hit their deadlines. It’s the perfect channel for sharing time-sensitive promotions and information. Timely messages make a world of difference in fundraising. Platforms like Tatango feature advanced tools that make texting fast and effective, whether you’re working with a small list of supporters or millions of subscribers.
3. Text-to-Give Messages Make Donating Easier Than Ever
A text-to-give campaign coupled with a fundraising platform is a powerful tool that will help you easily raise record donations.
Tatango integrates seamlessly with many different fundraising platforms to make each step of the donation process easier—and more secure—than ever. Incorporate one-tap fundraising links to streamline the process so your supporters can make a single contribution or sign up for recurring donations.
With SMS text messaging and text-to-give, donating really is just a click away.
Looking for More? Watch this Video to Become a Text-To-Give Pro
Donating and fundraising have never been easier. It can all happen with the click of a button or a tap on a smartphone screen. Tatango saves you time and money, seamlessly integrating with all fundraising software so you can do everything in one place without having to switch between platforms.
Text-to-give is a must-have tool for nonprofits and political campaigns that want to reach more people and break fundraising records. The proven success and open rates of SMS text messages offer a great return on your investment.
Start Your Text-to-Give Campaign Today
Every nonprofit and political campaign manager should add SMS and MMS text message marketing to their toolbox to take raise record donations and achieve their goals. Learn more about how Tatango can help elevate your organization’s SMS marketing campaign—contact the text message marketing experts at Tatango today.
