Thanksgiving marks the start of the holiday season, a time of year that inspires kindness and generosity. It’s that spirit of generosity that in 2012 brought forth Giving Tuesday, a global movement encouraging people to do good in their communities. Many nonprofit organizations see a boost in donations and volunteer sign-ups during the holidays.
Giving Tuesday is a fantastic opportunity to energize your supporters to not only help you reach your fundraising goals but also engage others to join them. If you’re unsure how to prepare your supporters for Giving Tuesday, Tatango’s here to guide you to success.
Benefits of SMS Marketing for Your Giving Tuesday Campaign
Reaching potential supporters and donors can be challenging. Emails may end up in the spam folder, and phone calls may go straight to voicemail. Most well-established, traditional fundraising strategies don’t hold up in today’s fast-paced, tech-savvy world. There are a lot of things competing for people’s time and attention. For your fundraising campaign to be successful, the donation process must be straightforward and convenient so your supporters can give quickly and easily.
Innovative technology has made donating more flexible and efficient, resulting in more effective fundraising campaigns for your nonprofit. Now you can raise more money (and accomplish more) in less time without sacrificing the quality of your message. People often miss social media posts, skip through commercials, and tune out traditional marketing channels. The most effective way to reach your audience is SMS text message marketing.
In October 2020 alone, more than 5 billion political text messages were sent. An additional 270 million went out in the days following the election. Consider that 78% of consumers say SMS is the fastest way to reach them. In addition, 90% of text messages are read within the first three minutes of being received. With SMS marketing, it’s possible to reach thousands or even millions of people at once. It’s the perfect channel for sharing time-sensitive promotions or information.
Use This Seven-Day Checklist to Prepare for Giving Tuesday
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Tuesday—One Week Away
Announce your participation in the Giving Tuesday movement and let supporters know they’ll have a special opportunity to donate to your cause.Watch this video to learn how to use text fundraising to ensure more people see your fundraising messages:
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Wednesday
Send supporters a save-the-date message. You don’t need a formal RSVP, but inviting your supporters to your special fundraising event for Giving Tuesday will help build excitement and drive participation.
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Thursday—Thanksgiving
It’s understandable that some nonprofits may choose not to send a message on Thanksgiving—it’s a holiday, after all. But, if you want to send a text every day leading up to Giving Tuesday, Thanksgiving is a great time to thank your supporters for their continued support (and remind them about Giving Tuesday).
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Friday—Black Friday
Black Friday is all about spending. Use Black Friday to remind your supporters about a meaningful way to give this holiday season by donating to a cause they believe in.
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Saturday
You’re four days out, and it’s time to intensify the excitement. Send a quick reminder about the upcoming event.
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Sunday
By Sunday, you’ve already done a great job energizing your supporters for Giving Tuesday. Use today’s message to share a bit more about your organization’s cause.
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Monday—One Day Before
Send one final reminder about Giving Tuesday. Keep it short and sweet.
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Giving Tuesday!
Today’s the day. You’ve done everything to prepare your supporters for your fundraiser. Make sure you direct them to the donation page on your website or show them how to donate via text-to-give.
Watch this video to learn more about text message donations:
Take advantage of Giving Tuesday to energize your existing supporters and connect with new donors. With this checklist, you’re well on your way to raising record-breaking donations for your organization.
Start Planning Your Giving Tuesday Campaign Today
Every nonprofit VP of Marketing or Development should add text to give fundraising to their toolbox to take raise record donations and achieve their goals. Learn more about how Tatango can help elevate your organization’s SMS marketing campaign—contact the text message marketing experts at Tatango today.
