Tatango vs. EZ Texting


Creating	Tatango	EZ Texting
Short Codes 5- to 6-digit short codes for running text marketing campaigns
Autoresponders Create automated one-time text messaging interactions with subscribers
Two-Factor Authentication Two-factor authentication requires one extra step to help you protect your account. After entering your username and password, you will get sent a text message to your mobile phone with a six-digit numerical code
Built-In Link Shrinking Shorten URLs to use fewer characters via text
Segmenting
Segmentation Create powerful manual segments
Merge fields Personalize SMS/MMS messages
Donor Segmentation Utilize historical donation data to identify key donor segments when messaging
Sending
Scheduled Texts Schedule a single text message or mass group text messages to go out on any future date and time
SMS Mass Texting Send mass text message campaigns
MMS (Multimedia Messaging Service) Send multimedia via text messages, such as coupons, pictures, and audio
Manage Subscribers/Audience
SMS Keyword Collect mobile numbers via custom KW and grow your subscriber list
2-Way Messaging / Replies conversation Reply to inbound messages
Subscriber List Upload Import a list of existing contacts
Single Opt-in Receive a confirmation text as soon as text in a keyword is received or an opt-in form is submitted
Double Opt-in Set up a double opt-in so new subscribers must confirm their subscription before being subscribed to a given list
Reporting
AB Testing Compare two or more variations of an SMS to assess which is more effective
Communication Analytics Track metrics including opens, clickthroughs, bounces, and unsubscribes
“Automatic List Monitoring” Self-cleaning. We detect dead numbers and automatically mark them as invalid or unsubscribed.
ROI Can report revenue raised from donations as a result of the sent message.
Integrations
Direct Integration – ActBlue Enrich your lists with ActBlue data via our out-of-the-box integration
Direct Integration – WinRed Enrich your lists with WinRed data via our out-of-the-box integration
Direct Integration – Anedot Enrich your lists with Anedot data via our out-of-the-box integration
Direct Integration – ActionKit Enrich your lists with ActionKit data via our out-of-the-box integration
Other Connectors
Tatango API Seamlessly automate business processes by efficiently sharing data between applications/systems to streamline operations
Data Solution – ngpvan Collect your SMS subscribers from ngpvan and sync them with Tatango
Data Solution – EveryAction Collect your SMS subscribers from EveryAction and sync them with Tatango
Customer Resources
Account Setup Concierge-level account setup, including working with mobile carriers on provisioning to ensure all new accounts are set up and working per client needs
Design Labs Leverage expert design services for a range of SMS services, from opt-in pages to message design
Fundraising Resources Extensive free library of fundraising content and available best practice insight to maximize fundraising results

Creating

Tatango

EZ Texting

Short Codes

Autoresponders

Two-Factor Authentication

Built-In Link Shrinking

Segmenting

Segmentation

Merge fields

Donor Segmentation

Sending

Scheduled Texts

SMS Mass Texting

MMS (Multimedia Messaging Service)

Manage Subscribers/Audience

SMS Keyword

2-Way Messaging / Replies conversation

Subscriber List Upload

Single Opt-in

Double Opt-in

Reporting

AB Testing

Communication Analytics

“Automatic List Monitoring”

ROI

Integrations

Direct Integration – ActBlue

Direct Integration – WinRed

Direct Integration – Anedot

Direct Integration – ActionKit

Other Connectors

Tatango API

Data Solution – ngpvan

Data Solution – EveryAction

Customer Resources

Account Setup

Design Labs

Fundraising Resources

Why Tatango?

99%

90%

1,000,000

Seamless

5X

14

Billions

Industry Leading Software

Proud Winner Of

Testimonials

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